Performance Highlights — Last 7 days
Remarketing CTR is outperforming acquisition by 21%. UAE leads; Oman requires creative refresh.
300×250 continues to lead in scale without hurting efficiency. Oman acquisition campaigns remain the key watchout, with softer engagement and room for creative iteration. Budget reallocation toward high-performing remarketing clusters is the clearest near-term opportunity.
Blended CTR
0.62%
Account-wide · Last 7 days
vs previous period
▲ +0.08 pt
Benchmark
0.49%
Best campaign
0.82%
Impressions
8.2M
+12.4% vs prev
Clicks
48.6K
+8.7% vs prev
CTR
0.59%
+0.06 pt vs prev
Spend
AED 72.8K
+5.1% vs prev
Performance Trend
Daily metric · Mar 1–21
Optimization Signals
Priority insights · recent behavior
01Remarketing audiences are driving the strongest efficiency.
CTR is 21% above account average across UAE and KSA. Clearest budget expansion opportunity available now.
02300×250 remains the strongest scale format.
Largest share of delivery with healthy engagement. Best default format for broader reach targets.
03Oman acquisition campaigns are under-indexing.
Lower CTR and weaker spend efficiency. Creative refresh and tighter audience logic needed before scaling.
Recommended Actions
Suggested next steps
High
Shift 12–15% budget into remarketing clusters
Current return signals support higher allocation without overcomplicating structure.
Med
Refresh lower-performing acquisition creatives
Sharper offer-led messaging in Oman and Bahrain. Product-first visuals.
Low
Keep 300×250 as the default anchor size
Use other sizes selectively for incremental reach. Avoid equal weighting.
Geo Breakdown
% of total spend by country
Ad Size Split
% of spend
Performance Heatmap
CTR by geo × objective
| Geo | Aware | Rmkt | Acq | Video |
|---|